Marketing Turístico /
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
España :
Pearson
c2011.
Prentice Hall, |
| Edition: | 5a. edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 245 | 0 | 0 | |a Marketing Turístico / |c Philip Kotler [y otros]. |
| 250 | |a 5a. edición | ||
| 260 | |a España : |b Pearson |b Prentice Hall, |c c2011. | ||
| 300 | |a 797 páginas : |b ilustraciones ; |c 25 cm. | ||
| 500 | |a Incluye índice temático | ||
| 505 | 0 | |a Comprensión del proceso de marketing turístico -- Identificación de oportunidades y diseño de una estrategia de marketing -- Desarrollo del mix de marketing para turismo -- Gestión del marketing turístico. | |
| 650 | 1 | 7 | |a Promoción del turismo |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Turismo |2 Armarc |
| 700 | 1 | |a Madariaga Miranda, Jesús García de | |
| 700 | 1 | |a Flores Zamora, Javier | |
| 700 | 1 | |a Bowen John T. | |
| 700 | 1 | |a Makens, James C. | |
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