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|a Rojas Risco, Demostenes
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|a La Biblia del marketing /
|c Demostenes Rojas Risco.
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|a Barcelona :
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|a Incluye referencias bibliográficas
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|a Concepto general del marketing -- Administración del marketing -- El consumo -- Entorno del marketing -- Investigación de mercados -- El proceso y mezcla del marketing -- Planeación estrátegica del marketing -- Estrategias del producto -- Estrategias de precio -- Calidad, productividad y competitividad -- Estrategias de distribución -- Estrategias de comunicación: promoción -- Estrategias de comunicación: Publicidad y relaciones públicas -- Marketing directo y venta personal -- Segmentación selección y posicionamiento -- La cultura del tiempo -- Marketing globalizado -- Telemarketing -- Marketing y redes sociales -- Internet: el gran mercado -- Ética y ambientalismo y responsabilidad social -- Inglés: herramienta para el marketing globalizado
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