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|a Nassar, Geovanna
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|a BTL experiencias de marca /
|c Geovanna Nassar ; ilustración Adriana Cabrera.
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| 260 |
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|a Bogotá :
|b Vergara,
|c 2011.
|
| 300 |
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|a 116 páginas :
|b ilustraciones ;
|c 21 cm.
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| 500 |
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|a Incluye índice temático
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0 |
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|a Qué es el BTL? -- Áreas de trabajo del BTL -- La estrategia en BTL -- El proceso BTL.
|
| 650 |
1 |
7 |
|a Marcas de empresas
|2 Armarc
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7 |
|a Mercadeo
|x Administración
|2 Armarc
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|a Publicidad
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|a Comunicación en mercadeo
|2 Armarc
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| 700 |
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|a Cabrera, Adriana
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