Diccionario de términos de mercadotecnia /
Más de 4000 términos y definiciones mercadológicas, como el mercado de consumo, el e-comerce, correo directo, business-to-business, la relación que existe entre mercadotecnia, promoción y publicidad (Tomado de la fuente)
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México, D. F. :
Compañía Editorial Continental,
2002.
|
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000065428 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260107163830.0 | ||
| 008 | 140211t2002^^^^mx^^^^^frd^^^^000^0^spa^d | ||
| 020 | |a 9702403634 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8003 |b I321d |2 23 |
| 100 | 1 | |a Imber, Jane | |
| 245 | 1 | 0 | |a Diccionario de términos de mercadotecnia / |c Jane Imber, Betsy-Ann Toffer ; traducción Roberto Hass García ; revisor técnico Roberto Garza Castillón Cantú. |
| 260 | |a México, D. F. : |b Compañía Editorial Continental, |c 2002. | ||
| 300 | |a 638 páginas ; |c 18 cm. | ||
| 505 | 0 | |a Cómo utilizar este libro con eficacia -- Términos -- Abreviaturas y acrónimos | |
| 520 | |a Más de 4000 términos y definiciones mercadológicas, como el mercado de consumo, el e-comerce, correo directo, business-to-business, la relación que existe entre mercadotecnia, promoción y publicidad (Tomado de la fuente) | ||
| 534 | |t Dictionary of marketing terms | ||
| 650 | 1 | 7 | |a Mercadeo |v Diccionarios |2 Armarc |
| 700 | 1 | |a Toffer, Betsy-Ann | |
| 700 | 1 | |a Hass García, Roberto |e traductor | |
| 700 | 1 | |a Garza Castriilón Cantú, Roberto |e revisor | |
| 952 | |0 0 |1 0 |4 5 |6 658_800300000000000_I321D |7 0 |8 REFER |9 342647 |a 19307 |b 19307 |d 2019-02-06 |i 78450 |l 0 |o 658.8003 I321d |p 199307002339 |r 2026-01-07 16:38:30 |t Ej. 1 |w 2026-01-07 |y BOOK |z Calle 4 No. 2-80, Popayán | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800300000000000_I321D |7 0 |8 REFER |9 342648 |a 19307 |b 19307 |d 2019-02-06 |i 78450 |l 0 |o 658.8003 I321d |p 199307002340 |r 2026-01-07 16:38:30 |t Ej. 2 |w 2026-01-07 |y BOOK |z Calle 4 No. 2-80, Popayán | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800300000000000_I321D |7 0 |8 GENER |9 342649 |a 25511 |b 25511 |d 2014-10-16 |i 113404 |l 0 |o 658.8003 I321d |p 951110001537 |r 2026-01-07 16:38:30 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 10 No. 30-04, Girardot | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800300000000000_I321D |7 0 |8 GENER |9 342650 |a 25511 |b 25511 |d 2014-10-16 |i 113404 |l 0 |o 658.8003 I321d |p 951110001538 |r 2026-01-07 16:38:30 |t Ej. 2 |w 2026-01-07 |y BOOK |z Cra. 10 No. 30-04, Girardot | ||
| 952 | |0 0 |1 0 |4 1 |6 658_800300000000000_I321D |7 0 |8 REFER |9 342651 |a 25513 |b 25513 |d 2017-11-27 |i 60022 |l 0 |o 658.8003 I321d |p 259513004396 |r 2026-01-07 16:38:30 |t Ej. 1 |w 2026-01-07 |y BOOK |z Vereda Bojacá, Carrera 11, Sector el Darién, Lt 1. Chía, Colombia | ||
| 952 | |0 0 |1 0 |3 Reimpresión 2007 |4 1 |6 658_800300000000000_I321D |7 0 |8 REFER |9 342652 |a 50532 |b 50532 |d 2016-11-16 |i 27702 |l 0 |o 658.8003 I321d |p 509532000686 |r 2026-01-07 16:38:30 |t Ej. 1 |w 2026-01-07 |y BOOK |z Km 1 vía Acacias, Villavicencio | ||
| 952 | |0 0 |1 0 |4 3 |6 R_658_800300000000000_I321D |7 0 |8 REFER |9 342653 |a 73123 |b 73123 |d 2015-01-29 |i 181598 |l 0 |o R658.8003 I321d |p 731230003198 |r 2026-01-07 16:38:30 |t Ej. 1 |w 2026-01-07 |y BOOK |z Kilómetro 5 vía Espinal - Ibagué | ||
| 952 | |0 0 |1 0 |4 1 |6 658_800300000000000_I321D |7 0 |8 REFER |9 342654 |a 73226 |b 73226 |d 2016-08-19 |i 16768 |l 0 |o 658.8003 I321d |p 732260001080 |r 2026-01-07 16:38:31 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 45 Sur No. 141-05, Ibagué | ||
| 952 | |0 0 |1 0 |4 4 |6 R_658_800300000000000_I321D |7 0 |8 REFER |9 342655 |a 73310 |b 73310 |d 2014-02-11 |l 0 |o R 658.8003 I321d |p 733100006427 |r 2026-01-07 16:38:31 |t Ej. 1 |w 2026-01-07 |y BOOK |z Transversal 1A No. 42 - 244, Ibagué | ||
| 952 | |0 0 |1 0 |4 4 |6 R_658_800300000000000_I321D |7 0 |8 REFER |9 342656 |a 73310 |b 73310 |d 2014-02-11 |l 0 |o R 658.8003 I321d |p 733100006428 |r 2026-01-07 16:38:31 |t Ej. 2 |w 2026-01-07 |y BOOK |z Transversal 1A No. 42 - 244, Ibagué | ||
| 999 | |c 69425 |d 69425 | ||
| 942 | |6 658_800300000000000__I321D | ||