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|a Ortiz Gómez, Luis Alberto
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|a Gerencia financiera y diagnóstico estratégico /
|c Alberto Ortiz Gómez.
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|a 2a. edición
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|a Bogotá :
|b McGraw-Hill,
|c c2005.
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| 300 |
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|a xiv, 482 páginas :
|b ilustraciones ;
|c 24 cm
|e 1 CD-ROM
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|a Incluye referencias bibliográficas e índice
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|a Marco conceptual de la gestión financiera y empresarial -- Fundamentos de diagnóstico empresarial -- Formulación y evaluación de objetivos estratégicos -- Formulación y diagnóstico de estrategias competitivas -- Gestión de riesgos empresariales -- Gestión financiera del capital de trabajo -- Estrategia del financiamiento.
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