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|a Vargas Vargas, Samuel Antonio
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|a Mercadeo agropecuario /
|c Samuel Antonio Vargas Vargas.
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| 260 |
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|a Bogotá :
|b Editorial Trillas,
|c c2009.
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| 300 |
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|a 120 páginas :
|b ilustraciones ;
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice
|
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0 |
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|a Fundamentos del mercadeo -- El comportamiento del consumidor -- Segmentación del mercado -- Decisiones de producto -- Decisiones de precio -- Decisiones de distribución -- Decisiones de comunicación -- El plan de mercadeo.
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| 650 |
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|a Comportamiento del consumidor
|2 Armarc
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| 650 |
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