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|a Villegas, Juliana
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| 245 |
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|a Gerencia de marca :
|b un enfoque estratégico /
|c Juliana Villegas, Juan Esteban Escalante ; editor Marcel René Gutiérrez ; diseño Alina Giraldo Yepes.
|
| 260 |
|
|
|a Medellín :
|b Fondo Editorial Universidad EAFIT,
|c 2016.
|
| 300 |
|
|
|a 121 páginas :
|b Ilustraciones a color, diagramas ;
|c 27 cm.
|
| 490 |
0 |
|
|a Colección académica Z. Escuela de administración
|v número 2
|
| 504 |
|
|
|a Incluye referencias bibliográficas y glosario
|
| 505 |
2 |
|
|a Introducciones al mercadeo -- Generalidades de la marca -- Personalidad de la marca -- Apalancamiento de la marca -- Posicionamiento de la marca
|
| 650 |
1 |
7 |
|a Marcas de empresas
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Posicionamiento (Publicidad)
|2 Armarc
|
| 700 |
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|
|a René Gutiérrez, Marcel
|b editor
|
| 710 |
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|
|a Giraldo Yepes, Alina
|b diseñadora
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