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|a Introducción al marketing /
|c Philip Kotler [y otros].
|
| 250 |
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|a 3a. edición
|
| 260 |
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|a Madrid :
|b Pearson Educación,
|c 2011.
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| 300 |
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|a 415 paginas :
|b ilustraciones ;
|c 25 cm.
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|a Incluye índice analítico y glosario
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|a Definición y procesos del marketing -- Conocimiento del mercado y de los consumidores -- Diseño de una estrategia dirigida al consumidor y mix de marketing -- Extensión del marketing
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