Comportamiento del consumidor : decisiones y estrategia de marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México, D. F., Madrid :
Alfaomega Grupo Editor
c2010.
ESIC Editorial, |
| Edition: | Sexta edición revisada y actualizada |
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000066122 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260107163953.0 | ||
| 008 | 140317t2010^^^^mx^ad^^gr^^^^^000^0^spa^d | ||
| 020 | |a 9786077074144 | ||
| 020 | |a 9788473567176 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 041 | 0 | |a spa | |
| 082 | 0 | 4 | |a 658.8342 |b A454c |2 23 |
| 100 | 1 | |a Alonso Rivas, Javier | |
| 245 | 1 | 0 | |a Comportamiento del consumidor : |b decisiones y estrategia de marketing / |c Javier Alonso Rivas, Ildefonso Grande Esteban. |
| 250 | |a Sexta edición revisada y actualizada | ||
| 260 | |a México, D. F., |a Madrid : |b Alfaomega Grupo Editor |b ESIC Editorial, |c c2010. | ||
| 300 | |a 508 páginas : |b ilustraciones, diagramas ; |c 23 cm + |e + CD ROM | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 0 | |a El estudio del comportamiento del consumidor -- Entorno e influencias externas -- Análisis de estructuras internas -- El proceso de desición -- Investigación y ética -- CD-ROM: Presentación de esquemas e imágenes del contenido del texto | |
| 650 | 1 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 650 | 2 | 7 | |a Preferencias de los consumidores |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Consumo (Economía) |2 Armarc |
| 650 | 2 | 7 | |a Productos nuevos |2 Armarc |
| 700 | 1 | |a Grande Esteban, Ildefonso | |
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347068 |a 05101 |b 05101 |d 2015-06-25 |i 212162 |l 0 |o 658.8342 A454c |p 059101010685 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Km. 6 Vía la Pintada, Caldas | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347069 |a 05504 |b 05504 |d 2014-07-04 |i 204964 |l 0 |o 658.8342 A454c |p 059504000305 |r 2026-01-07 16:39:53 |t Ej. 2 |w 2026-01-07 |y BOOK |z Km. 1 Salida a Turbo, Apartadó | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347070 |a 05504 |b 05504 |d 2014-08-12 |i 204964 |l 0 |o 658.8342 A454c |p 059504000160 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Km. 1 Salida a Turbo, Apartadó | ||
| 952 | |0 0 |1 0 |4 11 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347071 |a 08302 |b 08302 |d 2016-06-30 |i 13336 |l 0 |o 658.8342 A454c |p 089082019254 |r 2026-01-07 16:39:53 |t Ej. 4 |w 2026-01-07 |y BOOK |z Cra. 43 No. 42-40, piso 4, Barranquilla | ||
| 952 | |0 0 |1 0 |4 11 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347072 |a 08302 |b 08302 |d 2016-06-30 |i 13336 |l 0 |o 658.8342 A454c |p 089082019256 |r 2026-01-07 16:39:53 |t Ej. 5 |w 2026-01-07 |y BOOK |z Cra. 43 No. 42-40, piso 4, Barranquilla | ||
| 952 | |0 0 |1 0 |4 11 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347073 |a 08302 |b 08302 |d 2016-06-30 |i 13336 |l 0 |o 658.8342 A454c |p 089082019258 |r 2026-01-07 16:39:53 |t Ej. 3 |w 2026-01-07 |y BOOK |z Cra. 43 No. 42-40, piso 4, Barranquilla | ||
| 952 | |0 0 |1 0 |4 11 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347074 |a 08302 |b 08302 |d 2016-06-30 |i 13336 |l 0 |o 658.8342 A454c |p 089082019265 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 43 No. 42-40, piso 4, Barranquilla | ||
| 952 | |0 0 |1 0 |4 11 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347075 |a 08302 |b 08302 |d 2016-06-30 |i 13336 |l 0 |o 658.8342 A454c |p 089082019269 |r 2026-01-07 16:39:53 |t Ej. 2 |w 2026-01-07 |y BOOK |z Cra. 43 No. 42-40, piso 4, Barranquilla | ||
| 952 | |0 0 |1 0 |4 11 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347076 |a 11404 |b 11404 |d 2015-01-28 |l 0 |o 658.8342 A454c |p 119404001695 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Av. Caracas No. 13-80, Bogotá | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347077 |a 11405 |b 11405 |d 2015-03-07 |i 733 |l 0 |o 658.8342 A454c |p 119405007360 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra 13 No. 65-10 Bogotá D.C. | ||
| 952 | |0 0 |1 0 |4 6 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347078 |a 17515 |b 17515 |d 2014-10-28 |i 129236 |l 0 |o 658.8342 A454c |p 179515000746 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 1 Calle 42, La Dorada | ||
| 952 | |0 0 |1 0 |4 6 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347079 |a 17515 |b 17515 |d 2014-10-28 |i 129236 |l 0 |o 658.8342 A454c |p 179515000997 |r 2026-01-07 16:39:53 |t Ej. 2 |w 2026-01-07 |y BOOK |z Cra. 1 Calle 42, La Dorada | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347080 |a 47529 |b 47529 |d 2014-05-19 |l 0 |o 658.8342 A454c |p 479529003328 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Av. del ferrocarril 27-97, Santa Marta | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347081 |a 47529 |b 47529 |d 2014-05-19 |l 0 |o 658.8342 A454c |p 479529003329 |r 2026-01-07 16:39:53 |t Ej. 2 |w 2026-01-07 |y BOOK |z Av. del ferrocarril 27-97, Santa Marta | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347082 |a 63538 |b 63538 |d 2015-01-27 |i 117538 |l 0 |o 658.8342 A454c |p 635380003913 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 18 No. 7-56, Armenia Q. | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347083 |a 68309 |b 68309 |d 2014-03-17 |i 162290 |l 0 |o 658.8342 A454c |p 686309008832 |r 2026-01-07 16:39:53 |t Ej.1 |w 2026-01-07 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347084 |a 68309 |b 68309 |d 2014-03-17 |l 0 |o 658.8342 A454c |p 686309008833 |r 2026-01-07 16:39:53 |t Ej.2 |w 2026-01-07 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347085 |a 68309 |b 68309 |d 2014-03-17 |l 0 |o 658.8342 A454c |p 686309008834 |r 2026-01-07 16:39:53 |t Ej.3 |w 2026-01-07 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347086 |a 68309 |b 68309 |d 2014-03-17 |l 0 |o 658.8342 A454c |p 686309008835 |r 2026-01-07 16:39:53 |t Ej.4 |w 2026-01-07 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347087 |a 73226 |b 73226 |d 2016-05-17 |i 9854 |l 0 |o 658.8342 A454c |p 732260000861 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 45 Sur No. 141-05, Ibagué | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347088 |a 73310 |b 73310 |d 2015-05-15 |i 1197 |l 0 |o 658.8342 A454c |p 733100007801 |r 2026-01-07 16:39:53 |t Ej. 2 |w 2026-01-07 |y BOOK |z Transv. 1 No. 42-244 Ibagué | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347089 |a 73310 |b 73310 |d 2015-05-15 |i 1197 |l 0 |o 658.8342 A454c |p 733100007728 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Transv. 1 No. 42-244 Ibagué | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347090 |a 73310 |b 73310 |d 2015-05-15 |i 1197 |l 0 |o 658.8342 A454c |p 733100008036 |r 2026-01-07 16:39:53 |t Ej. 3 |w 2026-01-07 |y BOOK |z Transv. 1 No. 42-244 Ibagué | ||
| 952 | |0 0 |1 0 |4 11 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347091 |a 76126 |b 76126 |d 2014-10-15 |i 188092 |l 0 |o 658.8342 A454c |p 761260004599 |r 2026-01-07 16:39:53 |t Ej. 1 |w 2026-01-07 |y BOOK |z Km. 5 Avenida Simón Bolivar, Buenaventura | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C |7 0 |8 GENER |9 347092 |a 97548 |b 97548 |d 2016-09-06 |i 18445 |l 0 |o 658.8342 A454c |p 979548000668 |r 2026-01-07 16:39:53 |t Ej. 1 cd |w 2026-01-07 |y BOOK |z Av. 15 No. 6-184 Barrio San José, Mitú | ||
| 952 | |0 0 |1 0 |4 12 |6 AV_658_834200000000000_A454C |7 0 |8 RELEC |9 347093 |a 11405 |b 11405 |d 2015-08-16 |i 733 |l 0 |o AV 658.8342 A454c |p 119405006953 |r 2026-01-07 16:39:53 |t Ej. 1 cd-rom |w 2026-01-07 |y CF2 |z Cra 13 No. 65-10 Bogotá D.C. | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 RELEC |9 347094 |a 68309 |b 68309 |d 2014-03-17 |l 0 |o 658.8342 A454c |p 686309009049 |r 2026-01-07 16:39:53 |t Ej.1 |w 2026-01-07 |y CF2 |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 RELEC |9 347095 |a 68309 |b 68309 |d 2014-03-17 |l 0 |o 658.8342 A454c |p 686309009050 |r 2026-01-07 16:39:53 |t Ej.2 |w 2026-01-07 |y CF2 |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 RELEC |9 347096 |a 68309 |b 68309 |d 2014-03-17 |l 0 |o 658.8342 A454c |p 686309009051 |r 2026-01-07 16:39:53 |t Ej.3 |w 2026-01-07 |y CF2 |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 RELEC |9 347097 |a 68309 |b 68309 |d 2014-03-17 |l 0 |o 658.8342 A454c |p 686309009052 |r 2026-01-07 16:39:53 |t Ej.4 |w 2026-01-07 |y CF2 |z Cra. 27 No. 15-07, Bucaramanga | ||
| 999 | |c 70119 |d 70119 | ||
| 942 | |6 658_834200000000000__A454C | ||