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|a Schefer, Raymond
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|a La brújula del servicio :
|b un enfoque para la construcción de una propuesta de valor /
|c Raymond Schefer, Matilde Inés Lanati.
|
| 260 |
|
|
|a Buenos aires :
|b Pearson Educación,
|c ©2009.
|
| 300 |
|
|
|a xxi, 297 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 504 |
|
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|a Incluye bibliografía
|
| 505 |
0 |
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|a Introducción al marketing (el norte) -- Del marketing de producto al marketing de servicio (el este) -- El proceso de creación del servicio (el sur) -- La caja de herramientas (el oeste)
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|2 Armarc
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| 650 |
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|a Comportamiento del consumidor
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| 650 |
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7 |
|a Comunicación en mercadeo
|2 Armarc
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| 650 |
2 |
7 |
|a Calidad total en servicio al cliente
|2 Armarc
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| 700 |
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|a Lanati, Matilde Inés
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