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|a Publicidad y propaganda /
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|a México D. F. :
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| 300 |
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|a 149 páginas :
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|a Papel de la publicidad y propaganda -- Mercadeo -- La publicidad en la mente del consumidor -- La audiencia meta -- Medios -- Diseño y producción del anuncio publicitario -- Campaña publicitaria -- Promoción de ventas y publicidad -- Introducción a la propaganda.
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