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Professional English in use : Marketing /

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Bibliographic Details
Main Author: Farrall, Cate
Other Authors: Lindsley, Marianne
Format: Book
Language: English
Published: Cambridge : Cambridge University Press, c2008.
Subjects:
Inglés técnico
Inglés > Enseñanza
Notas Contenido:
  • Introduction
  • marketing basic
  • Research
  • Product
  • Positioning and branding
  • People - customers and staff
  • Price
  • Place
  • Publicity and promotion
  • Packaging
  • Public Relations

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