Publicidad on line : las claves del éxito en Internet /
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México : Madrid :
Alfaomga
©2014.
ESIC, |
| Edition: | 3a edición |
| Subjects: | |
| Notas Contenido: |
|
MARC
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| 245 | 0 | 0 | |a Publicidad on line : |b las claves del éxito en Internet / |c Daniel Rodríguez del Pino [y otros]. |
| 250 | |a 3a edición | ||
| 260 | |a México : |b Alfaomga |a Madrid : |b ESIC, |c ©2014. | ||
| 300 | |a 287 páginas : |b ilustraciones ; |c 24 cm. | ||
| 500 | |a Contiene glosario de términos | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 2 | |a e-Marketing -- eMix. Los temas de publicidad -- Imagen o reputación de marca -- Las etapas en la creación de una campaña -- Formatos publicitarios -- Plataformas on line -- Medios y retorno de la inversión. | |
| 650 | 1 | 7 | |a Publicidad por Internet |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo en Internet |2 Armarc |
| 650 | 2 | 7 | |a Publicidad por correspondencia |2 Armarc |
| 700 | 1 | |a Rodríguez del Pino, Daniel | |
| 700 | 1 | |a Miranda Villalón, Antonio | |
| 700 | 1 | |a Olmos Hurtado, Antonio | |
| 700 | 1 | |a Ordozgoiti de la Rica, Rafael | |
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