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|a Rivera Camino, Jaime
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|a Conducta del consumidor, :
|b estrategias y tácticas aplicadas al marketing /
|c Jaime Rivera Camino, Rolando Arellano Cueva, Victor Molero Ayala ; prólogo de Mario Martínez Tercero.
|
| 250 |
|
|
|a 3a. edición
|
| 260 |
|
|
|a Madrid :
|b ESIC,
|c 2013.
|
| 300 |
|
|
|a 419 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 490 |
0 |
|
|a Libros profesionales de empresa
|
| 500 |
|
|
|a Incluye índice temático
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Estudio del comportaiento del consumidor -- Influencia de los factores internos en el consumidor -- Influencia de los factores externos en el consumidor -- Conocimiento del consumidor -- Tendencias del comportamiento del consumidor -- Marco legal de la actualción del consumidor .
|
| 650 |
1 |
7 |
|a Comportamiento del consumidor
|2 Armarc
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| 650 |
1 |
7 |
|a Preferencias de los consumidores
|2 Armarc
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| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
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| 650 |
1 |
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|a Mercadeo
|x Administración
|2 Armarc
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| 700 |
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|a Arellano Cueva, Rolando
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| 700 |
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|a Molero Ayala, Victor M.
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| 700 |
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|a Martínez Tercero, Mario
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