Fundamentos de marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México, D. F. :
Pearson Educación de México,
c2013.
|
| Edition: | 11a. edición |
| Subjects: | |
| Notas Contenido: |
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Armstrong, Gary | |
| 245 | 1 | 0 | |a Fundamentos de marketing / |c Gary Armstrong, Philip Kotler; traducción Astrid Mues Zepeda ; revisión técnica María del Pilar Costal Pérez, Judith Cavazos Arroyo, Homero Aguirre Milling. |
| 250 | |a 11a. edición | ||
| 260 | |a México, D. F. : |b Pearson Educación de México, |c c2013. | ||
| 300 | |a 617 páginas en varias paginaciones : |b ilustraciones ; |c 28 cm. | ||
| 504 | |a Incluye referencias bibliográficas, glosario e índice temático | ||
| 505 | 0 | |a Definición de marketing y del proceso de marketing -- Comprensión del mercado y de los clientes -- Diseño de una estrategia y una mezcla de marketing orientadas hacia el cliente -- Extensión del marketing | |
| 534 | |t Marketing: an introduction | ||
| 650 | 1 | 7 | |a Mercadeo |x Enseñanza |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 2 | 7 | |a Promoción de ventas |2 Armarc |
| 700 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Mues Zepeda, Astrid |e traductor | |
| 700 | 1 | |a Costal Pérez, María del Pilar |e revisora técnica | |
| 700 | 1 | |a Cavazos Arroyo, Judith |e revisora técnica | |
| 700 | 1 | |a Aguirre Milling, Homero |e revisor técnico | |
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