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|a Munuera Alemán, José Luis
|
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|a Estrategias de marketing para un crecimiento rentable :
|b casos prácticos /
|c José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.
|
| 260 |
|
|
|a Madrid :
|b Esic Editorial,
|c 2000.
|
| 300 |
|
|
|a 371 páginas ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye bibliografía e índice
|
| 505 |
2 |
|
|a Productos de consumo frecuente y de consumo duradero -- Productos industriales -- Servicios
|
| 650 |
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|a Mercadeo
|2 Armarc
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| 650 |
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|a Canales de comercialización
|2 Armarc
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| 710 |
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|a Rodríguez Escudero, Ana Isabel.
|e autor
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