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|2 23
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| 100 |
1 |
|
|a Schnarch Kirberg, Alejandro
|
| 245 |
1 |
0 |
|a Marketing para pymes :
|b un enfoque para Latinoamérica /
|c Alejandro Schnarch Kirberg.
|
| 250 |
|
|
|a Primera edición
|
| 260 |
|
|
|a Bogotá :
|b Alfaomega Geupo Editor,
|c ©2013.
|
| 300 |
|
|
|a 492 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Las micro, pequeñas y medianas empresas --Marketing de última generación -- Mercado, segmentación, mercado meta y posicionamiento -- Conocimiento del mercado y los clientes -- Estrategias del producto -- Desarrollo e introducción de nuevos productos -- estrategias de precio -- Estrategias de distribución -- Estrategias de comunicación -- Venta y dirección de vendedores -- Atención y servicio al cliente -- Marketing de fidelización -- Marketing por internet -- Plan estratégico de marketing -- A manera de conclusión: marketing creativo
|
| 650 |
1 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Pequeña y mediana empresa
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Consumidores
|2 Armarc
|
| 650 |
2 |
7 |
|a Canales de comercialización
|2 Armarc
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|z Calle 104 No. 69-120, Medellín
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|z Calle 63 No. 58B-03, Itagüí, Antioquia
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|z Calle 63 No. 58B-03, Itagüí-Calatrava
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|z Calle 51, No. 57-70, Torre Norte, Medellín
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|z Cra. 1 Calle 42, La Dorada
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|z Cra. 1 Calle 42, La Dorada
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|z Calle 4 No. 2-80, Popayán
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|z Av. Manuel Humberto Cárdenas Calle 16, Fusagasugá
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|z Calle 21 Av. Aeropuerto, Riohacha
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|z Av. Ferrocarril No. 27-97, Santa Marta
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| 952 |
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|z Cra. 9 No. 21-54
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|z carrera 18 No. 7-56, Armenia Q:
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|z Cra, 8 N° 26-79 Pereira
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| 952 |
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|z Cra, 8 N° 26-79 Pereira
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| 952 |
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|z Transv. 7 Calle 26 - Santa Isabel, Dosquebradas
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| 952 |
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|
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|1 0
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|z Cra. 28 No. 56-10, Barrio Galán, Barrancabermeja
|
| 952 |
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|
|0 0
|1 0
|4 5
|6 658_802000000000000_S357M
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|9 356145
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|y BOOK
|z Cra. 11 No. 13-13, Málaga
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_022000000000000_S357M
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|8 GENER
|9 356146
|a 73226
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|z Cra. 45 Sur No. 141-05, Ibagué
|
| 952 |
|
|
|0 0
|1 0
|4 4
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|7 0
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|9 356147
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|z Transversal 1A No. 42 - 244, Ibagué
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| 952 |
|
|
|0 0
|1 0
|4 4
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|z Transversal 1A No. 42 - 244, Ibagué
|
| 952 |
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|
|0 0
|1 0
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|9 356149
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|x Compra Libreria Ambientes de Aprendizaje 2019
|y BOOK
|z Calle 72K No. 26J-97, Cali
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|9 356150
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|z Calle 12 No. 10-60, Leticia
|
| 952 |
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|
|0 0
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|z Calle 12 No. 10-60, Leticia
|
| 952 |
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|
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|4 6
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|9 356152
|a 94547
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|
| 952 |
|
|
|0 0
|1 0
|4 6
|6 658_802000000000000_S357M
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|9 356153
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|d 2016-04-08
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|z Transversal 6 N° 29ª-55, Inirida
|
| 999 |
|
|
|c 71672
|d 71672
|
| 942 |
|
|
|6 658_802000000000000__S357M
|
