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|a Lerma y Kirchner, Alejandro Eugenio
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|a Planeación comercial :
|b guía práctica /
|c Alejandro Eugenio Lerma y Kirchner, Sergio Bárcena Juárez.
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|a México, D. F. :
|b Alfaomega Grupo Editor,
|c ©2013.
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| 300 |
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|a 280 páginas :
|b ilustraciones ; gráficas ;
|c 24 cm.
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|a Incluye referencias bibliográficas
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|a Plan de mercadotecnia -- Plan de ventas -- Plan de publicidad -- Plan de promoción de ventas -- Plan de relaciones públicas -- Plan de exportación
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|x Administración
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