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|a Lerma y Kirchner, Alejandro Eugenio
|
| 245 |
1 |
0 |
|a Planeación estratégica por áreas funcionales :
|b guía práctica /
|c Alejandro Eugenio Lerma, Sergio Bárcena Juárez.
|
| 260 |
|
|
|a México :
|b Alfaomega,
|c c2012.
|
| 300 |
|
|
|a 328 páginas :
|b ilustraciones ; gráficas ;
|c 24 cm.
|
| 500 |
|
|
|a Incluye índice
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Conceptos generales de planeación estratégica -- Fases de la planeación -- Tipos de planeación -- Plan estratégico -- Plan de mercadotécnia -- Factores y elementos del plan de mercadotecnia -- Análisis DOFA -- Cómo se desarrolla el plan de mercadotécnia -- Plan de operaciones -- Producción -- Servicios -- Factores que intervienen en el proceso de producción -- Niveles de los planes de producción -- Estructura del plan de producción -- El plan de personal -- Ciclo de vida del trabajador en la empresa -- Administración de los recursos humanos -- Estructura del plan de personal -- Plan de finanzas -- Estructura del plan de finanzas -- Plan de informática -- Proceso para desarrollar el plan de informática
|
| 500 |
|
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|a Incluye Evidencias: ejercicios, prácticas y respuestas a las preguntas de autoevaluación
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| 650 |
1 |
7 |
|a Planificación estratégica
|2 Armarc
|
| 650 |
2 |
7 |
|a Administración de la producción
|2 Armarc
|
| 650 |
2 |
7 |
|a Finanzas
|2 Armarc
|
| 650 |
2 |
7 |
|a Planificación de recursos humanos
|2 Armarc
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| 700 |
1 |
|
|a Bárcena Juárez, Sergio
|e autor
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