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|a Yarto, Eduardo
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|a Turismo de reuniones :
|b convenciones, incentivos, congresos y exposiciones /
|c Eduardo Yarto.
|
| 250 |
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|a Segunda edición
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| 260 |
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|a México, D. F. :
|b Editorial Trillas,
|c ©2012.
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| 300 |
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|a 150 páginas ;
|c 24 cm.
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|a Trillas turismo
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| 504 |
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
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|a Generalidades del turismo de reuniones -- Industria de reuniones: el nuevo término -- Los principales jugadores en el turismo de reuniones en México -- Importancia del turismo de reuniones -- Análisis FODA por segmento -- La globalización y sus efectos en el turismo de reuniones -- Profesionalización de la oferta mexicana -- Qué busca el turista del siglo XXI? -- Teoría de necesidades de Abraham Maslow aplicada al turismo -- Teoría de paradigmas de Joel Arthur Barker
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