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|a Morales Nieto, Enrique
|e autor
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|a Innovar o morir :
|b cómo obtener resultados excepcionales con poca inversión /
|c Enrique Morales Nieto.
|
| 250 |
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|a Tercera edición
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| 264 |
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1 |
|a Bogotá :
|b Ediciones de la U,
|c 2015.
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| 300 |
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|a 366 páginas :
|b ilustraciones, diagramas, fotografías ;
|c 24 cm.
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|a texto
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|a sin mediación
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|a volumen
|2 rdacarrier
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Cómo innovar productos que aumenten las utilidades -- La innovación en el marketing para lograr resultados sorprendentes -- innovación pero con resultados -- Los canales de comercialización -- La internacionalización -- El papel de estado en la innovación
|
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|a Mercadeo
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|a Aptitud creadora en los negocios
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|a Productos nuevos
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| 650 |
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7 |
|a Promoción de ventas
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| 650 |
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|a Administración de ventas
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| 650 |
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|a Canales de comercialización
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