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|a Puchol, Luis
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|a El libro de la negociación /
|c Luis Puchol, Isabel Puchol ; dibujos de Carlos Ongallo.
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|a Cuarta edición
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|a España :
|b Ediciones Díaz de Santos,
|c ©2014.
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|a xiv, 267 páginas :
|b ilustraciones, diagramas ;
|c 23 cm.
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|a Introducción a la negociación -- Las fases de la negociación a vista de pájaro. El proceso antes de la negociación -- El proceso durante y después la negociación -- Las otras negociaciones -- La negociación internacional.
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|a Técnicas de ventas
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|a Relaciones con los clientes
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|a Puchol, Isabel
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