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|a Cuadrado Esclapez, Carmen
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|a El abc de la organización de eventos /
|c Cuadrado Esclapez Carmen, Ruth Rodríguez Cuadrado.
|
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|a Madrid. :
|b Fundación Confemetal,
|c ©2014.
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| 300 |
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|a 217 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
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|a Incluye referencias bibliográficas e índice
|
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0 |
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|a Fundamentos teóricos -- El mercado de los eventos: conceptos básicos -- El perfil del organizador de eventos -- Organismos y empresas asociadas a la gestión del mercado de eventos: agencias de viajes, OPC y convention bureau -- Fundamentos prácticos -- la cultura de los eventos como parte de la estrategia de la política de comunicación integral (PCI) de la empresa -- Organización de eventos y la experiencia de marca -- Relaciones publicas y publicidad -- Elementos clave de un evento -- Las variables que condicionan un evento -- Fases de un evento -- El departamento de protocolo -- Topología de los eventos -- Los actos oficiales --La seguridad del evento -- Previsión de contingencias -- Desarrollo de caso práctico.
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|a Promoción de eventos especiales
|2 Armarc
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|a Reuniones
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|a Congresos y conferencias
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|a Rodríguez Cuadrado, Ruth
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