Marketing del comportamiento /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish French |
| Published: |
México :
Trillas,
©2015.
|
| Edition: | Primera edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 082 | 0 | 4 | |a 658.8342 |b S227m |2 23 |
| 100 | 1 | |a Sanjaume, Alain | |
| 245 | 1 | 0 | |a Marketing del comportamiento / |c Alain Sanjaume, Arnaud Caplier ; traductor José Carmen Pecina Hernández. |
| 250 | |a Primera edición | ||
| 260 | |a México : |b Trillas, |c ©2015. | ||
| 300 | |a 208 páginas : |b ilustraciones ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice analítico y onomástico | ||
| 505 | 0 | |a La segmentación es el futuro de internet -- Surgimiento del marketing del comportamiento -- Marketing del comportamiento: mercadotecnica de los canales interactivos -- Administración del cliente por el marketing del comportamiento -- Datos y conocimeinto del cliente, base del marketing del comportamiento -- Marketing del comportamiento en acción | |
| 534 | |p Título original: |t Marketing comportemental | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Consumidores |2 Armarc |
| 650 | 2 | 7 | |a Mercados |x Investigación |2 Armarc |
| 700 | 1 | |a Caplier, Arnaud | |
| 700 | 1 | |a Pecina Hernández, José Carmen |e traductor | |
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