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Marketing del comportamiento /

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Bibliographic Details
Main Author:	Sanjaume, Alain
Other Authors:	Caplier, Arnaud, Pecina Hernández, José Carmen (traductor)
Format:	Book
Language:	Spanish French
Published:	México : Trillas, ©2015.
Edition:	Primera edición
Subjects:	Mercadeo Consumidores Mercados > Investigación
Notas Contenido:	La segmentación es el futuro de internet Surgimiento del marketing del comportamiento Marketing del comportamiento: mercadotecnica de los canales interactivos Administración del cliente por el marketing del comportamiento Datos y conocimeinto del cliente, base del marketing del comportamiento Marketing del comportamiento en acción

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