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|a Restrepo Vélez, Santiago
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|a Retórica, estrategias y diseño gráfico /
|c Santiago Restrepo Vélez.
|
| 250 |
|
|
|a Primera edición
|
| 260 |
|
|
|a Medellín :
|b Editorial Universidad Pontificia Bolivariana,
|c ©2014.
|
| 300 |
|
|
|a 153 páginas :
|b ilustraciones ;
|c 25 cm.
|
| 504 |
|
|
|a Incluye referencas bibliográficas
|
| 505 |
2 |
|
|a La retórica y su origen en Grecia -- La comunicación en la historia -- La imagen -- La metáfora y la marca -- La marca y los relatos como formas persuasivas -- Componentes semánticos de la marca -- Identidad y marca -- Ética y diseño gráfico -- la retórica y el neuromarketing -- La retórica, semiótica y estética, según Katya Mandoki -- Diseñar es persuadir -- Figuras retóricas
|
| 650 |
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|a Diseño gráfico
|2 Armarc
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| 650 |
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|a Comunicación visual
|2 Armarc
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| 650 |
2 |
7 |
|a Retórica
|2 Armarc
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| 650 |
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|a Marcas de empresas
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