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|a 2a. edición
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| 260 |
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|a México :
|b ESIC Editorial,
|c ©2013.
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| 300 |
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|a 335 páginas :
|b ilustraciones ;
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice temático
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|a La importancia de la imagen en las empresas -- Las técnicas de investigación en imagen corporativa -- Auditoría y estrategia de imagen -- Cultura corporativa -- Responsabilidad social corporativa y reputación corporativa -- La identidad visual corporativa y el naming -- Imagen y posicionamiento de marcas -- Gestión de la imagen a través de la comunicación de crisis -- La influencia de las promociones en la imagen corporativa -- La distribución y la imagen del punto de venta.
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|a Sánchez Herrera, Joaquín
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