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|a Prieto Herrera, Jorge Eliécer
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0 |
|a Gerencia de ventas :
|b sea un animador de sus vendedores /
|c Jorge Eliécer Prieto Herrera.
|
| 250 |
|
|
|a 2a. edición
|
| 260 |
|
|
|a Bogotá :
|b Ecoe Ediciones,
|c ©2015.
|
| 300 |
|
|
|a 159 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 500 |
|
|
|a Incluye listado de animaciones
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índices
|
| 505 |
2 |
|
|a El mundo del mercadeo -- La globalización del mercadeo -- Enfoques del marketing -- La administración del mercadeo -- La nueva competencia -- El paradigma de la crisis -- Plan de mercadeo -- La sinergia del marketing -- El animador de vendedores -- El gerente de ventas: un agente de cambio -- El trabajo del gerente de ventas -- Los siete pecados del gerente de ventas -- La animación de los vendedores -- Gerencia de ventas en la empresa -- Planeación de ventas -- Orgainización de ventas -- Evaluación de vendedores -- Tendencias en el marketing
|
| 650 |
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|a Administración de ventas
|2 Armarc
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|a Vendedores
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|a Personal de ventas
|2 Armarc
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| 650 |
2 |
7 |
|a Técnicas de ventas
|2 Armarc
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| 650 |
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7 |
|a Mercadeo
|x Administración
|2 Armarc
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