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|a García Casermeiro, María José
|e autor
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| 245 |
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|a Publicidad en el punto de venta /
|c Ma. José García Casermeiro.
|
| 250 |
|
|
|a Primera edición
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| 264 |
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1 |
|a Bogotá :
|b Ediciones de la U,
|c 2015.
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| 300 |
|
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|a 246 páginas :
|b ilustraciones, diagramas ;
|c 24 cm.
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| 336 |
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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|a volumen
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| 504 |
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|a Incluye referencias bibliográficas
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| 505 |
0 |
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|a Marketing en el punto de venta -- Merchandising -- El consumidor -- Comunicación y animación visual externas -- Los carteles en el punto de venta -- Animación del punto de venta y promoción de ventas -- La publicidad en el punto de venta.
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|a Exhibición de mercancias
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|a Promoción de ventas
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