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|a Técnicas publicitarias /
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|a Primera edición
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|a Bogotá :
|b Ediciones de la U,
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|a Introducción a la publicidad -- La comunicación publicitaria: La publicidad y su entorno -- Los medios de difusión -- El canal de la comunicación -- La tarea publicitaria -- La información y su proceso -- Estrategias publicitarias
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