Canales de marketing y distribución comercial / : El más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing /
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| Main Author: | |
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| Other Authors: | , , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
Mcgraw-Hill Interamericana,
c1999.
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| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Pelton, Lou E. | |
| 245 | 1 | 0 | |a Canales de marketing y distribución comercial / : |b El más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing / |c Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción Gladys Arango Medina, revisión técnica Enrique Luque Carulla. |
| 260 | |a Bogotá : |b Mcgraw-Hill Interamericana, |c c1999. | ||
| 300 | |a xxv, 542 páginas : |b ilustraciones ; |c 30 cm. | ||
| 500 | |a Incluye índice alfabético | ||
| 505 | 0 | |a Marco para los canles de marketing -- El entorno externo del canal -- El entorno interno del canal -- Economía de intercambio -- Relaciones en el proceso de interacción | |
| 534 | |t Marketing channels | ||
| 650 | 1 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 2 | 7 | |a Relaciones con los clientes |2 Armarc |
| 650 | 2 | 7 | |a Logística en los negocios |2 LEMB |
| 650 | 2 | 7 | |a Franquicias (Comercio minorista) |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 700 | 1 | |a Strutton, David | |
| 700 | 1 | |a Lumpkin, James R. | |
| 700 | 1 | |a Arango Medina, Gladys |e traductor | |
| 700 | 1 | |a Luque Carulla, Enrique, |e rev. | |
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