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|a Mullins, John W.
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|a Administración del marketing :
|b un enfoque en la toma estratégica de decisiones /
|c John W. Mullins...[y otros] ; traducción de Jorge Humberto Romo Muñoz y Francisco Javier Dávila Martínez.
|
| 250 |
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|
|a Quinta edición
|
| 260 |
|
|
|a México :
|b McGraw-Hill/Interamericana Editores,
|c c2007.
|
| 300 |
|
|
|a xxii, 519 páginas :
|b ilustraciones ;
|c 27 cm.
|
| 500 |
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|a Incluye índice temático
|
| 504 |
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|a Incluye referencias bibliográficas e índices
|
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|a La función del marketing en el desarrollo exitoso de estrategias de negocios -- Análisis de oportunidades de mercado -- Desarrollo de programas estratégicos de marketing -- Programas estratégicos de marketing para situaciones especiales -- Implementación y control de los programas de marketing
|
| 534 |
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|t Marketing Management
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| 546 |
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|a Texto en español
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|a Relaciones con los clientes
|2 Armarc
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|a Mercadeo
|x investigaciones
|2 Armarc
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| 650 |
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7 |
|a Promoción de ventas
|2 Armarc
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| 650 |
1 |
7 |
|a Estrategias de mercado
|2 Armarc
|
| 700 |
1 |
|
|a Walker, Orville C.
|e autor
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| 700 |
1 |
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|a Boyd, Harper W.
|e autor
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| 700 |
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|a Larréche, Jean-Claude
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|a Romo Muñoz, Jorge Humberto
|e traductor
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| 700 |
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|a Dávila Martínez, Francisco Javier
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