APA (7th ed.) Citation

Martín Dávila, M., Manera Bassa, J., & Pérez del Campo, E. (1999). Marketing fundamental. Mcgraw-hill.

Chicago Style (17th ed.) Citation

Martín Dávila, Miguel, Jaime Manera Bassa, and Enrique Pérez del Campo. Marketing Fundamental. Madrid: Mcgraw-hill, 1999.

MLA (9th ed.) Citation

Martín Dávila, Miguel, et al. Marketing Fundamental. Mcgraw-hill, 1999.