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|a Torres Hurtado, Carlos
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|a Del mercado al mercadeo /
|c Carlos Torres Hurtado.
|
| 250 |
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|a Primera edición
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| 260 |
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|a Bogotá :
|b CESA,
|c 2014.
|
| 300 |
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|a 283 páginas ;
|c 24 cm.
|
| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a El mercadeo -- Los lugares del mercadeo -- Objeto del mercadeo -- Servicios -- Precios -- Los agentes de mercadeo -- El consumidor -- Modelos de comportamiento del consumidor -- El proceso de intercambio -- La imagen -- Los estudios -- El mercadeo.
|
| 650 |
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|a Mercadeo
|x Historia
|2 Armarc
|
| 650 |
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|a Mercadeo
|x Enseñanza
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| 650 |
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|z Trans. 16 No 33-102, Caucasia
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|z Calle 4 No. 2-80, Popayán
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