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|a Villaseca Morales, David
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|a Innovación y marketing de servicios en la era digital. /
|c David Villaseca Morales.
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|a Segunda edición
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|a Madrid :
|b Esic Editorial,
|c 2014.
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| 300 |
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|a 327 páginas :
|b ilustraciones ;
|c 21 cm.
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|a Libros profesionales de empresa
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| 500 |
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|a Incluye índice temático y de siglas
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| 504 |
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|a Incluye referencias bibliográficas
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| 505 |
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|a Revolución digital de los servicios en la era cliente -- Innovación en soluciones de servicios -- Marketing estratégico en empresas de servicios -- Marketing operativo y digital en empresas de servicios -- Gestión de clientes.
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|a Mercadeo
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