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|a Palomares, Ricardo
|e autor
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|a Merchandising :
|b auditoría de marketing en el punto de venta /
|c Ricardo Palomares.
|
| 250 |
|
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|a Primera edición
|
| 264 |
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1 |
|a Madrid :
|b ESIC Editorial,
|c 2015.
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| 300 |
|
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|a 486 páginas :
|b ilustraciones, diagramas, fotografías ;
|c 24 cm.
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| 336 |
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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|a volumen
|2 rdacarrier
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|a Libros profesionales de empresa
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| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a Diseño de la arquitectura interior -- Gestión estratégica del surtido -- Estrategias de localización del surtido sobre la superficie de ventas -- Estrategias de presentación del surtido en el lineal -- Tecnología e innovación.
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|a Promoción de ventas
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|a Exhibición de mercancias
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|a Almacenes
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|a Mercadeo
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