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|a Sánchez Franco, Manuel Jesús
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|a Eficacia publicitaria :
|b teoría y práctica /
|c Manuel Jesús Sánchez Franco ; colaboradores Ana María Gutiérrez Arranz [y otros].
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| 260 |
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|a Madrid :
|b McGraw-Hill Interamericana de España,
|c c1999.
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| 300 |
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|a xiv, 294 páginas :
|b ilustraciones ;
|c 24 cm.
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|a Incluye referencias bibliográficas e índice
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|a El receptor -- El anuncio -- Control
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|a Publicidad
|2 Armarc
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|a Análisis de contenido (Comunicación)
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|a Gutiérrez Arranza, Ana María
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|a Miquel Romero, María José
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