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|a Rodríguez Estrada, Mauro
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|a Lenguaje creativo para líderes :
|b linguística y éxito profesional /
|c Mauro Rodríguez Estrada.
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|a México :
|b McGraw-Hill Interamericana Editores,
|c c1999.
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| 300 |
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|a 112 páginas ;
|c 23 cm.
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|a Serie de alta dirección
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|a Incluye referencias bibliográficas e índice alfabético
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|a Los principios -- La urgencia social: buenos líderes -- El lenguaje: un organismo vivo -- Lenguaje creativo vs. lenguaje de clichés -- Los recursos -- Modelaje léxico de impacto -- Mensajes superpuestos -- La nueva cultura linguistica, crisol de líderes
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|2 Armarc
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|a Liderazgo
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