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|a Adán Micó, Pablo
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|a Emprender con éxito :
|b 10 claves para generar modelos de negocio /
|c Pablo Adán Micó, Arturo González López.
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|a Primera edición
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|a México :
|b Alfaomega Grupo Editor,
|c ©2015.
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|a 209 páginas :
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|a Ciencias económico administrativas. Administración y negocios
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|a El potencial de emprendedor -- Emprender con marca propia -- Idea y creatividad -- Análisis de la viabilidad del negocio -- La financiación -- El plan de marketing -- El plan de negociación -- Éxito y fracaso -- Presentación del proyecto -- Fórmulas jurídicas -- Fomento al apoyo de emprendedores
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