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|a Curso básico de administración de empresas /
|c Sérvulo Anzola Rojas ; adaptación Gabriel Antonio Torres V. ; revisión técnica Martha Nuñez Mancilla.
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|a Bogotá :
|b McGraw-Hill Interamericana,
|c 2000.
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| 300 |
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|a x, 147 páginas :
|b ilustraciones ;
|c 29 cm.
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|a Funciones administrativas : La gestión como proceso global de la administración -- La empresa -- La organización formal -- Lade planeación -- La organización -- La dirección --El control -- Funciones operativas : Ventas y mercadotecnia -- Proceso de producción -- Manejo del talento humano
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