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|a ¿Compras con el corazón o con el cerebro? :
|b neuromarketing, sensory y neuromanagement para mujeres y hombres curiosos /
|c Francisco Misiego, Alexia de la Morena.
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|a Primera edición
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|a Bogotá :
|b Ecoe Ediciones,
|c ©2016.
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|a 494 páginas :
|b ilustraciones ;
|c 24 cm.
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|a Incluye índice temático y glosario
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|a Incluye referencias bibliográficas
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|a ¿Sabes cómo piensan las mujeres? -- Woman marketing y neuromarketing -- Neurocomunicacion descubre los mensajes que triunfan en publicidad -- Neuroeconomia ¿gastas o malgastas el dinero? La economía del Prozac -- Millenials, teenagers, seniors y mujeres en la compra de compras -- Seduce a través del marketing sensorial en los negocios -- ¿Y mis sentidos, de verdad, están en mi cerebro? Mapas cerebrales -- El siglo de los neuroeconomistas, empresarios y líderes con tacones -- Neuromanagement inteligente claves de liderazgo femenino -- Neuroalimentacion y neuromarketing gastronómico descubre los beneficios para tu cuerpo y mente -- Entrevistas a directivos y expertos de éxito retail, Woman marketing neuromarketing y Neuromanagement -- Aplicaciones interesantes, divertidas y gratuitas para la mujer.
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|a Análisis de mercadeo
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