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|a Reinares Lara, Pedro
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|a Gestión de la comunicación comercial /
|c Pedro Reinares Lara, Sergio Calvo Fernández.
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|a Madrid :
|b McGraw-Hill,
|c c1999.
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| 300 |
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|a xix, 266 páginas :
|b ilustraciones ;
|c 24 cm.
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| 504 |
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|a Incluye bibliografía
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|a Publicidad
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|a Calvo Fernández, Sergio
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