Dirección de mercadotecnia. : análisis, planeación, implementación y control. /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Prentice-Hall,
1974.
|
| Edition: | 2a. edición |
| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Dirección de mercadotecnia. : |b análisis, planeación, implementación y control. / |c Philip Kotler ; traducción Andres María Mateo. |
| 250 | |a 2a. edición | ||
| 260 | |a México : |b Prentice-Hall, |c 1974. | ||
| 300 | |a 1101 páginas ; |c 22 cm. | ||
| 500 | |a Incluye índices, p. 1083-1101 | ||
| 505 | 0 | |a Conceptualización de la dirección de mercadotecnia -- Análisis de las oportunidades de comercialización -- Organización comercial de mercadotecnia -- Planeación del control de mercadotecnia -- Control del esfuerzo de mercadotecnia | |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Administración de ventas |2 Armarc |
| 700 | 1 | |a Mateo, Andrés María, |e tr | |
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