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|a Lerma Kirchner, Alejandro
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|a Misiones comerciales :
|b cómo organizarlas y participar en ellas con éxito /
|c Alejandro Lerma Kirchner y Enrique Márquez Castro.
|
| 250 |
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|
|a Primera edición
|
| 260 |
|
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|a México, D. F. :
|b Alfaomega Grupo Editor,
|c ©2014.
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| 300 |
|
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|a xiii, 184 páginas :
|b ilustraciones ;
|c 23 cm.
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| 490 |
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|a Administración. Mercadotecnia
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice analítico
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| 505 |
2 |
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|a Conceptos básicos de las misiones comerciales -- Fases para preparar la participación en misiones comerciales -- Siete etapas para la organización de misiones comerciales.
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