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|a Lo fundamental y lo más efectivo acerca de los clientes /
|c Ros Jay ; traducción de Gustavo Elías Fonseca.
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|a Bogotá :
|b McGraw-Hill,
|c 2001.
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| 300 |
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|a 197 páginas :
|b ilustraciones, ;
|c 21 cm.
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|a Incluye índice temático
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|a La visión del servicio al cliente -- Conozca a sus clientes -- Administre las quejas de sus clientes -- Construya la lealtad de sus clientes -- Marketing relacional.
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| 534 |
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|t Smart things to know about customers
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|a Servicio al cliente
|2 Armarc
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|a Comportamiento del consumidor
|2 Armarc
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|a Consumidores
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|a Mercadeo directo
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|a Fonseca, Gustavo Elías
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