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|a Kotler, Philip
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|a Marketing /
|c Philip Kotler, Gary Armstrong.
|
| 250 |
|
|
|a 14a. edición
|
| 260 |
|
|
|a México :
|b Pearson educación,
|c ©2012.
|
| 300 |
|
|
|a 613 páginas. :
|b ilustraciones ;
|c 30 cm.
|
| 500 |
|
|
|a Incluye índice temático
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Definicion de marketing y el proceso de marketing -- Conocimiento del mercado y de los consumidores -- Diseño de una estrategia y una mezcla de marketing impulsada por los consumidores -- Extensión del marketing
|
| 650 |
1 |
7 |
|a Marketing management
|2 Armarc
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| 650 |
2 |
7 |
|a Mercadeo
|
| 650 |
2 |
7 |
|a Planificación estrátegica
|2 Armarc
|
| 650 |
2 |
7 |
|a Promoción de ventas
|2 Armarc
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| 650 |
2 |
7 |
|a Mercadeo directo
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|a Armstrong, Gary
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