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|a Los canales de distribución :
|b como las compañías líderes crean nuevas estrategias para servir a los clientes. /
|c Steven Wheler , Evan Hirsh ; traducción Margarita Cárdenas.
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|a Bogotá :
|b Editorial Norma,
|c 2000.
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|a 214 páginas ;
|c 26 cm.
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|a (Re)planteamiento de los canales -- El proceso de gestión de canales -- Retos de los canales.
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|t Channel champions
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|a Cárdenas, Margarita
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