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|a Cesvet, Bertrand
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|a Capital conversacional :
|b marketing para que hablen mucho y bien de ti /
|c Bertrand Cesvet, Tony Babinsky, Eric Alper.
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| 260 |
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|a Madrid :
|b Pearson Educación,
|c c2009.
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| 300 |
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|a 180 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 500 |
|
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|a Incluye índice temático y glosario
|
| 505 |
2 |
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|a Definiendo el capital conversacional -- Los motores del capital conversacional -- Implementando el capital conversacional
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| 650 |
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|a Mercadeo
|x Administración
|2 Armarc
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| 650 |
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7 |
|a Análisis de mercadeo
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| 650 |
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|a Segmentación del mercado
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| 650 |
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|x Investigaciones
|2 Armarc
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| 650 |
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|a Canales de comercialización
|2 Armarc
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|a Babinsky, Tony
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|a Alper, Eric
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