Bibliographic Details
| Other Authors: |
Santesmases Mestre, Miguel,
Cruz, Óscar Louis
(traductor) |
| Format: |
Book
|
| Language: |
English |
| Published: |
Madrid :
Ediciones Pirámide,
2013.
|
| Series: |
Economía y empresa (Pirámide)
|
| Subjects: |
|
| Notas Contenido: |
- Part 1: Fundamentals of marketing 1.-The dimension of marketing 2.-The market and its environment 3.-Consumer behaviour 4.-Research an information systems in marketing
- - Part 2: Principles in marketing management 5.-Marketing strategy
- - Part 3: The marketing-mis 6.-Porducts, services and brand management 7.- Price strategies 8.-Comunication management 9.-Strategic sales management 10.-Channel management and distribution 11.-The marketing plan
- - Part 4: The principles os relationship marketing 12.-Relationship marketing and customer service management
- - Part 5: Emerging marketing techniques 13.-Marketing and new tecnologies 14.-New trends in marketing.
|
