Gamificación : mecánica de juegos en tu vida personal y profesional /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México, D.F. :
Alfaomega Grupo Editor
©2014.
RC Libros, |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Ramírez C., José Luis, |d 1972- | |
| 245 | 1 | 0 | |a Gamificación : |b mecánica de juegos en tu vida personal y profesional / |c José Luis Ramírez Cogollor. |
| 260 | |a México, D.F. : |b Alfaomega Grupo Editor |b RC Libros, |c ©2014. | ||
| 300 | |a viii, 163 páginas : |b ilustraciones ; |c 21 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice alfabético | ||
| 505 | 2 | |a Algunos conceptos sobre marketing -- El MDA Framework -- Principales entornos de aplicación a través de ejemplos. | |
| 520 | 1 | |a Gamificar es aplicar estrategias, mecánicas y reglas de juegos y videojuegos en entornos no jugables, cotidianos. Gracias a la gamificación tienes la posibilidad de convertir tareas monótonas y rutinarias en divertidos juegos que supongan un reto para tus trabajadores y clientes, los motive y los fidelicen. | |
| 650 | 1 | 7 | |a Fidelización del cliente |2 Armarc |
| 650 | 1 | 7 | |a Consumidores |2 Armarc |
| 650 | 2 | 7 | |a Juegos administrativos |2 Armarc |
| 650 | 2 | 7 | |a Servicio al cliente |2 Armarc |
| 650 | 2 | 7 | |a Fidelización del cliente |x Juegos con computador |2 Armarc |
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